After the results of my questionnaire showed that teenagers are strongly into online content and would hardly ever consume information from a print based product, I decided to do some further research into what teenagers like about online content and what they'd like to see more of.
I am creating a research method of ideas I will use to collect some more research, the results will give me a clearer idea of the final product I can produce to increase the interest of BNM for teenagers.
Focus groups are good way to collect information as people are more likely to share their true opinions and all of their opinions when they say them out loud rather than right them down.
Some of the points I want to research are:
- What teenagers like/dislike/want to improve about the Bath Chronicle's website.
- Compare aspects of the Bath Chronicle's website with BuzzFeed's website.
- Analysis/discussion about the BuzzFeed YouTube channel and specific videos.
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