Here are three different profile icon pictures for the Bath Chronicle's Instagram account. Using Photoshop I took my own photo's that I've taken around Bath and I added the Bath News&Media logo and the Bath Chronicle's logo to them, so that the account can be recognised as there's straight away.
If the Bath Chronicle or Bath News&Media logo isn't in the icon then the account won't be recognised as there's straight away, if people just think it's a generic account of someone who posts pictures from around Bath they are less likely to show an interest.
The good thing about Instagram is that you're free to change your icon whenever you wish, meaning that the Bath Chronicle can alternate between different icons for example having a bright icon in the Summer and a more Christmas themed icon in the winter.
During an event in the city, the icon could even be changed to fit the theme of the event. For example, fireworks in the background in the lead up to the university's firework display.
The bio for the account can be anything up to 150 characters so you have to keep it short and sweet. There is only one opportunity on Instagram to share a link to your website or content you want the audience to look at so you should include the link that you feel is the most important whether that be a link to the Bath Chronicles home page or a link that takes you directly to a specific article.
My plan for the link in the bio is to update it everyday in the morning with a new link to a news story of interest on the Bath Chronicle's website. Each day a photo from the article or related to the article will be posted on Instagram with a caption that reads 'To read more about this article, click the link in our bio any time today!'
The link will be updated again with a new story the same time everyday, with a corresponding picture on Instagram so the followers are kept updated. The date will be written in the caption for each picture so that if someone views the picture a few days later, they will know the article in the bio will have changed, which saves any confusion.
Instagram allows you to post video clips up to 15 seconds long. With a simple, free 'video downloader' app you can download any YouTube video onto your mobile and then select a 15 second clip from it that you would like to share on Instagram.
Adding short, taster video clips onto the Instagram page as well as photographs creates some variety and also gives you a more in depth feel for what is being shown. For example, instead of uploading a picture of a street performer a short video would probably be more effective.
To get a variety of posts on the Instagram account without someone from the Bath Chronicle having to spend a lot of time going out and capturing pictures, anyone from the town can get involved with providing content.
If you take a picture that you would like the Bath Chronicle to post on their Instagram page all you have to do is tag @BathGram in your picture to give them permission to share it and of course give you credit!
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