Instagram gives you the choice to share anything you post with Facebook and Twitter, this is something that should be done with every post so that people who don't yet know about the Instagram account become aware of it. The option of being able to share posts between different social media platforms means that not as much time has to be spent composing posts for each individual site.
Here are some example tweets that I composed on my mock up Twitter page. To tweet successfully for the attention of a teenage audience as well as for the benefit of your company you should...
- Use capital letters for words that you want the audience to be attracted to the most.
- Be short and snappy as you only have an 140 character limit, this means that all information you choose to include must be crucial. However, if there isn't enough characters to include everything you want, you can REPLY to your own tweet so when it appears on peoples timelines it follows on from whatever tweet you reply to.
- Use popular # trends. This means that lots of people are tweeting about something that is popular. If everyone uses a hashtag # when you click on this hashtag you will be directed to every tweet with this hashtag. This means that even people who do't follow you are able to see your tweets and hopefully follow you!
- Be encouraging. Persuade your followers to get involved with events and using hashtags by emphasising the fact that every single follower counts. Being personal and friendly is welcoming.
- Tweet pictures. If there is a picture that relates to the tweet, then attach it! It makes the tweet more exciting by adding a visual element rather than having a timeline that is full of text.
The layout of the Twitter page is important. The header and icon are great ways to add some vibrant colour that will attract the audience. As well as just looking nice, the header can be used to display information as it's right at the top of the page and it's what the audience will see first.
As the Instagram competition is the current event that I want to be relevant, I simply adjusted the print poster design so that it fit the dimensions of the Twitter header, this will attract the Twitter audience to Instagram.
The header and icon can be changed as often as you wish, so a good idea would be to make them relate to seasons and events such as Christmas, Bonfire Night, Summer, Easter and also specific events that happen in the city such as the Bath Marathon and Bath Carnival.
The content on Facebook will be very similar to that of the Twitter account so that no body is missing out on information. Stories from the website can be shared as well as smaller snippets of information and pictures.
Facebook has a feature that allows you to create events. When the Bath Chronicle host events they can use this feature to invite people on social media, leaving the invite open or closed- whatever they prefer.
This is a free invite service where you can share details of the event, people can leave there RSVP's as well as posting any questions they may have in the invitation page.
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