Assignment 1
For the first assignment I produced a blog post showing contextual research about the Bath Chronicle and the requirements of the brief outlining the clients issue, what the client needs to do to solve the problem, needs of the client and needs of the demographic which is 14-25 year olds.
What did I know before?
Before my contextual research I had an understanding that young people are becoming less engaged when it comes to reading the news, especially printed newspapers. I knew that the Bath Chronicle's website is becoming popular and that it gets a lot of viewers- more than the newspaper.
What did I do?
I had to discover what the Bath Chronicle's problem was when it comes to engaging their younger demographic. Lin, from the Bath Chronicle visited the college and gave a presentation about the Bath Chronicle outlying what it contains and who it reaches out to. As well as Lin's presentation I used the internet to find out some more information about what the Bath Chronicle offers and doesn't offer, this meant that I could decide what the problem was and how to begin to solving it by looking at the needs of the demographic.
What did I learn?
Lin's presentation taught me a lot of the figures and statistics about the Bath Chronicle's readership. One of the facts that surprised me is that her market research showed that young people are reading the Bath Chronicle but only when they are living at home with an adult family member who is intentionally buying the newspaper, as soon as the young person leaves home they almost always don not continue buying the newspaper for themselves.
Assignment 2
I also spent this week focusing on the demographic that the brief has asked me to target. To begin with I did some research into the newspaper and events industry covering some history of the industry and recent changes. It then went on look at two specific case studies of a local newspaper and an event that has developed from a newspaper. After this I researched the demographic and their needs.
What did I know before?
Beforehand I was aware that many newspaper are now expanding their publication to the internet as it means they can target a wider audience. As a teenager I know that young people spend a lot of their time on the internet as the internet is the easiest way to access almost any new information you wish, I also know that teenagers use the internet mainly for social networking and accessing music and videos on YouTube.
What did I do?
Using the internet I did secondary research into the newspaper and events industry and using my own textual analysis skills I did a case study on Frome's local newspaper and The Daily Mirror's Pride of Britain Awards. I have an interest in events and how they are organised so I decided it would be good to analyse one. I then went on to do some more secondary research about the type of media and entertainment young people consume and from this research I developed a questionnaire about media consumption and interests which I sent out to my Facebook friends, this meant that I could get a wider idea of the demographics needs.
What do I know now?
Now I know about events hosted by newspapers that are sponsored by different companies for recognition and success for the event. My previous knowledge of teenagers and their use of the internet has been increased by my secondary research and from my questionnaire I discovered that teenagers look for fun aspects in the media they consume, to reflect their social interests like music, fashion, sport and photography.
I am now going to spend some time reading over assignments 1 and 2 making sure I've included everything I can to a high standard and the best of my ability. Next week I would like to spend the majority of my time developing my idea for the creative side of the FMP by looking over my research and my own interests.
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