Bath Chronicle vs. BuzzFeed Focus Group

This focus group was to compare the features and appeal of the Bath Chronicle's website with the BuzzFeed website from a teenagers point of view.

They discussed and compared what they like, dislike, the topics and sections, what appeals to them the most, what each website could take from one another and whether the websites appeal to the target demographic.

Overall the group preferred the BuzzFeed website as it's clearly aimed towards the demographic they're in and targets the demographic by being humorous and also using slang and chatty language. Although they liked the fun aspects of the site they felt it could be seen as inappropriate when they're trying to cover some serious news topics.

The Bath Chronicle's website was described as dated and in need of a refresh, they felt like it definitely isn't aimed towards their demographic and it would be more appealing to someone more old and mature- someone who would probably rather read a printed newspaper. 

As teenagers are likely to be the majority of people viewing online content, the group think that the Bath Chronicle would be taking a good risk if they were to aim the website towards young people but still keeping their formality, as structure and formality is a point that the group liked about the Chronicle as it makes it easy to navigate.