In the 17th Century, newspapers first started to become more common, replacing single news sheets. A conventional newspaper was a printed publication containing more than one news story, they were dated and available regularly.
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The first newspaper to be published was the Strasbourg Relation, in Germany and the earliest copies date back to 1609. The first British newspaper however, according to the News Media Association (2015) was the Corante. The Corante was published in London in 1621 and became a replacement for newsletters. In 1702, the newspaper started being released daily so the name changed to The Daily Corante.
http://en.wikipedia.org/wiki/History_of_newspapers_and_magazines
Printed newspapers such as The Daily Mirror, The Sun and The Telegraph are all available daily. They focus on international news and sports events from the previous day as they are usually released in the morning but the news is always as up to date as it can possibly be.
Some newspapers are available in weekly intervals for example The Bath Chronicle. Weekly newspapers cover the same sort of topics as daily newspapers like sport and politics, although weekly newspapers are usually more specific to a local area therefore the news covered is almost like a round up of what's been happening in that area during the previous week.
Since the Bath Chronicle's website was introduced along with the free Metro that is available in Bath, less people have been purchasing the newspaper. With these formats available, people have less incentive to buy a newspaper when they can access similar information for free. The consumers just want something to fill their time, they don't mind whether it's from a specific company or brand.
As the internet is becoming an increasingly popular format to access information, it is unlikely to find a newspaper that isn't now online. Online newspapers give the company an opportunity to potentially reach out to a worldwide audience as well as online content having a much faster publication turn around, a short article can be written and posted online within minutes where as you won't see a printed article until the next day.
Apps have been generated as well as websites for newspapers such as The Sun and The Daily Mail, meaning that the news is now accessible on a small screen from wherever you may be. As a regular bus user, I feel that it's far more practical to use a mobile phone to read the news during a commute than it is it read a full sized printed newspaper.
Due to the online platform that newspapers are creating, newspapers such as The Daily Mirror and The Bath Chronicle are hosting their own events. Brands sponsor the newspapers events so that the event can go ahead and in the process of this the brands get recognition and promotion.
This is a fairly small scale event held at the Bath racecourse. The event only celebrates the achievements in the Bath area therefore has no international broadcast, however some national newspapers hold events on a much larger scale as they reach out to a much larger audience. Newspapers like The Daily Mirror can afford to host their Pride of Britain awards because of their broad audience and sponsorships.
Case study- The Daily Mirror's Pride of Britain Awards
The event: The Daily Mirror's Pride of Britain awards.
The date: Anually since it was founded in 1999.
The aim: "The annual awards honour the UK's unsung heroes" The Daily Mirror (2015).
What is it? If you know someone exceptional, someone who's gone out of their way to help others or someone who's performed a great act of bravery then you can nominate them for a Pride of Britain award. You can go online to nominate anyone you think deserves a Pride of Britiain award. A team of researchers will look through the nominations and decide who is worthy of collecting their award at The Daily Mirrors annual event that is televised.
Background: The first Pride of Britiain award show was aired in 1999 on ITV 1 and with ITV as a sponsor, the awards are still aired on ITV annually. The event hosted is hosted by Carol Vorderman but the awards are presented by the favourite celebreties of the award winners aswell as figures in politics and sport. The awards are shown on primetime televison and every year over five million viewers tune in to watch.
News papers can host awards as they don't have to pay for the awards they give out, they are all paid for by the sponsors meaning they can justify the rest of the money they spend on the event. The amount of PR they get from these events make more profit for them in the long run.
Case study- The Frome Standard
The newspaper: The Frome Standard.
The date: Thursday, July 25, 2013.
The news event: Local mother praises the teachers at her daughters school for reacting so well when her daughter collapsed in the playground.
What you see: The front cover features the main headline story in the centre, on the right side is the beginning of another story that is to be continued inside the newspaper. Also in the centre is a large, colourful picture of runners in the Frome Half Marathon which is a positive, recent local event. Directly under the name of the newspaper is an advert, there is also another advert at the bottom of the page, both adverts are relevant to the Frome area promoting local businesses and opportunities.
Background: The front page was printed two years ago as the weekly instalment of The Frome Standard. Previous to this, the newspaper was titled The Somerset Standard and it covered news throughout Somerset however the newspaper now focuses mainly on news and events in Frome although it still features some of the bigger stories from the surrounding Somerset area. The newspaper is owned by Bath News and Media who are also the owners of The Bath Chronicle.
Contents of the newspaper: Like most local newspapers, The Frome Standard is released weekly and sold locally. The newspaper features news stories about locals, schools, the council and anything notable that has happened in the area throughout the previous week.
Local events in the Somerset area are promoted in the Standard as well as advertisements for job vacancies, second hand items that are being sold in the area and car information.
There is a weekly feature about history in Frome, Locals can send in photos, stories and family archives that they have discovered from the past. A lot of the newspaper is filled with houses for sale and to rent in the area.
Another main features of the newspaper is the music section, Frome has a large artisan community that hold a lot of music and theatrical events so the music section contains information about these upcoming events as well as interviews with the people involved.
Finally in the back pages of the newspaper are the sports pages focusing mainly on the sport that is in season at the time. Frome has multiple football and rugby teams for both adults and children so their progress is followed weekly.
As well as the weekly newspaper, The Frome Standard also have a website where news stories are published daily.
Design: The design of the front cover is very typical of a modern newspaper with bold headlines, sub headers, bylines and photographs. Advertising is a large source of income for newspapers therefore they must take the opportunity to fill any gap with advertisements. The Frome Standard gives off a more positive vibe than most national newspapers with its bold colours and also an image of a heart, the aim of this is likely to be encouraging the people of Frome to come together as a community and share and celebrate local achievements and support each other with some of the harder news.
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