BuzzFeed Channel Focus Group

I asked a group of students in the class to discuss what they thought about BuzzFeed's YouTube Channel as a news platform. The students are all in between the ages of 16-20 so fit into the demographic that the brief if targeting.

They discussed points about the layout, video subjects and length, playlists, navigation around the channel as well as their general thoughts and opinions about how well the channel works and whether it's appealing to them.

Everyone in the group liked how the videos are short in length therefore you don't have to dedicate a lot of time and focus into watching them and the information is easy to digest.

They like that the videos are light hearted and aimed at the younger demographic, featuring listicles and relevant topics to teenagers.

Someone mentioned how they like the thumbnails, they are the first thing you see before you even read the video title and they work at attracting the audience by using bright colours, exciting pictures and bold titles.