Experimenting- What Are Students Wearing This Week?

This short YouTube video is an example of the sort of content the Bath Chronicle could post on their YouTube Channel to attract an audience of a younger demographic.

I chose a topic that my research presented to be popular with teenagers, fashion. The video titled 'What are students wearing this week?' is a short, fast pace video featuring footage of students outfits using a variety of shots. 

The audio used was an upbeat track from YouTube audio library to compliment the bold, exciting video and connotations of the younger demographic.

Filming, editing and uploading of the video was all complete within one day. I set myself this target to show that these videos are the sort of thing that the Bath Chronicle could turn over very quickly- if there was an event in the morning, the video covering it could be up be the evening. Videos with a quick turnover are preferable as it keeps the content relevant and the teenage audience who are constantly online don't have to wait around.




This video has exactly the same concept however it's edited at a much faster pace using a jump cutting technique. All of the information and outfits are fed to the viewer much faster than the previous video. This video is less than half the length meaning that young people would have to spend less of their time watching it and they would be more likely to stay fully engaged throughout.