Instagram Ad Design

As a way to promote the Bath Chronicle's Instagram account, a competition is a great way to get locals involved and interested as which will also mean the account will get more publicity and will be shared between different groups of friends who all have different followers, maximising the amount of new followers the Bath Chronicle will gain.

I intend for the poster to be A3 sized and displayed around the city and also City of Bath College as college students are the perfect targets for this competition, however it is open to anyone in the area that uses the hashtag on their photo.

As well as being printed, the poster will also be shared on the Bath Chronicle's Facebook and Twitter page to maximise the amount of people who see it.

The title of the competition is #SummerInBath. All the entrants have to do is take a photo of Bath in the summer time. This could be anything from a picture of the Abbey to an adventurous day of canoeing down the river. 

All you have to do is upload your photo onto Instagram and tag the Bath Chronicle as well as including #SummerInBath in your caption.

These thumbnail designs are to help me decide the best way to lay out my Instagram competition advertisement poster. 

I experimented with placement of titles and images on the page to see what the audience would first be attracted to on the page and what they would look at last, the most important information will have to be placed where their eye is automatically drawn to.

The most important aspect of the poster is #SummerInBath, the hashtag people should add to their photo to get involved in the competition so the best place for it to be on the poster is at the top or in the centre.

Equally as important is the title 'Instagram Competition' as this introduces what the poster is trying to promote, therefore this should also be placed either in the centre of the page or at the top.

Details about the competition don't necessarily have to attract the attention of the audience. Once someone has been engaged by the title and the hashtag they will decide to read the further information about the competition.

However the competition details on the poster will be as simplified as possible so that the audience don't get put off of reading them. The details will be a maximum of two sentences.

Also on the poster, mainly so it looks visually attractive, will be example Instagram pictures that will give the audience an idea of the variety of images they can enter into the competition. These images I can simply collect on a regular day that I spend in Bath meaning I won't encounter any copyright issues.

Here are some more hand rendered thumbnails for experimentation. I cut out each aspect of the poster and used an A3 to experiment with different layouts.